Google Analytics

What is Google Analytics?

Google Analytics is the freemium and most widely used tracking solution which provides you with:

• statistics and data about the performance of your website or app
• a better understanding on how your visitors browse them
• useful insights on how your contents are performing.

The pros of using the web analytics tool offered by Google are many. It’s completely free, no fee is required, you only need to have a Google account to get started. Though is a not paid tool, it combines a user-friendly interface and a set of basic features that can meet all the marketing purposes. In addition it can integrates with other Google products such as AdWords and Data Studio. The cons are that, being a free version, Google Analytics may be using sampling in its reports rather than all available raw data. It also misses the integration with DoubleClick, so it is intended for a middle-enterprise marketers’ use. To make a comparison and learn more about the Google Analytics Premium version you can take a look at Google Analytics 360 features.

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How does it work?

A standard implementation is a good solution if your goal is to obtain basic information about visits, sessions, visitors.
It is enough to include a tracking snippet of code into your website or app and that’s it. But only with the advanced analytics tracking you will be able to unlock all the opportunities the tool offers, exploiting it at a high level.
Clicks on menu labels, cart abandonment, refunds are useful elements to be taken into consideration.
Tracking such events is a must if you are aimed at using data for informed marketing decisions, for example in the case of a website/app restyling whose achievement is to increase users experience or again in order to evaluate the contribution of the different marketing channels to the global revenue.

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What we can do for you?

Unleash all the powerful features of Google Analytics. What you need is certified 15+ years experienced consultants on your side to implement an advanced tracking set up and configuration for your website or mobile app or any digital interface.
Learn more about our four steps workflow:

1. Assessment. A preliminary analysis on the data collection ecosystem is conducted. Specific attention is given to the context of use and the target of users. The focus is to anticipate customized technical solutions, as well as possible areas of enhancements, to meet your business requirements and goals, gathered during the briefing.
2. Audit. An in-depth analysis on the tracking currently in place is performed. The goal is to define the strategy for a tracking redesign to guide the next stages of the implementation. At the same time opportunities and improvements are pointed out, together with the Key Performance Indicators to be monitored.
3. Configuration. At this stage the technical solutions are developed in terms of coding and scripting to be implemented.
4. Support and follow up. Analytics Boosters are here to support you and your developers during the set up to obtain a solid tracking implementation and a correct data retrieval/collection

But this is only the beginning. We love to make sense of data and tracking is the first step of the cycle absolutely required to analyze, optimize and improve your project’s revenue afterwards. Besides online and offline data integration is key to give you then the big picture. Contact us and let’s talk about all the game changing opportunities we can advise!

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