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Enrico Pavan finalist for the DAA’s Quantie Awards

October 05, 2021 - Written by

We are so thrilled to share our own Enrico Pavan made it to the finals for the 2021 Quantie Awards in the “Difference Maker” category! The Quanties are the annual awards of the Digital Analytics Association that recognize industry’s trailblazers, educators, and technologies. This select group of innovative individuals, teams, […]

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Google Analytics: Consent Mode VS Demographic Data

September 29, 2021 - Written by

I don’t know if you noticed it, but from 15/09 socio-demographic data such as age, gender, interests, etc. are in constant free fall in Universal Analytics reports, while they are completely absent in GA4. What is the reason for the drop in data? Simple: we must refer to what is […]

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GA4: Library, Collections, Adjust Session Timeout & Engaged Session

July 02, 2021 - Written by

Third and last chapter of the saga dedicated to GA4’s new features and UI restyling. I’m going to talk about the Library section and specifically the creation of the Collections, also taking a look at the new session timeout and engaged session management panel. Indeed I’m starting from the latter […]

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