Blog - Page 3

February 03, 2022 - Written by Enrico Pavan

Just yesterday afternoon, while I was browsing the Google Analytics 4 Demo account, I noticed the presence of some “special” events and I reported everything via Twitter and LinkedIn. After a few hours, thanks again to a tweet from Charles Farina, I see that my intuition has been confirmed: GA4 […]

January 19, 2022 - Written by Enrico Pavan

Google Analytics 4 or GA4 came out of Beta more than a year ago and not a week goes by without a new feature being developed or an update related to the platform released. Precisely for this reason, and given that the Universal Analytics platform is slowly heading towards “retirement” […]

January 11, 2022 - Written by Enrico Pavan

Following the rollout of the data driven attribution model a week ago, now Google Analytics 4 has launched a new feature: the time period in the event counting. Enabling the Time Period in GA4 Implementing the new feature is simple: just go to the “Explore” section, choose the type of […]