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Google Optimize launches new Personalization feature

September 27, 2018 - Written by

As often happens Google released pretty quietly what we can define a new and potentially ‘’killer feature’’ available in Google Optimize. What are we talking about? But Personalization, of course! Until now Google Optimize made available to marketers the possibility of setting up A/B Test, MV Test and Redirect Test. […]

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MeasureCamp London 2018: full report

September 24, 2018 - Written by

We are back from London where Saturday 22 we attended the 13th MeasureCamp, the free unconference created by Peter O’neill and focused on analytics and data.   MeasureCamp has a particular format. It’s free, that is you don’t have to pay for a ticket and it’s an unconference as anyone […]

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Google Tag Manager: How to Track Shortcuts

August 13, 2018 - Written by

Last week my fridge broke. And what’s with the blog post? Everything arises from the specs when looking for the new appliance, such as “No frost”, “Reversible doors”, etc. While browsing the main technology and electronic e-commerce websites and starting digging around, I tried to find the specs without looking […]

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