Blog - Page 3

July 21, 2023 - Written by Enrico Pavan

We inaugurate a new articles series dedicated to the main news released by GA4 and in the world of Analytics during this week / 10 days. This type of post does not have a fixed deadline, it obviously depends on what news is released by Big G for its web […]

March 15, 2023 - Written by Enrico Pavan

They are finally available in all accounts! What? The Custom Channel Groups! On Pi-day, Google has decided to release this feature so much expected by us all. What are Custom Channel Groups GA4’s Custom Channel Groups are nothing more than traffic groupings based on site visit sources. The difference with […]

February 07, 2023 - Written by Enrico Pavan

The closest element between Google Analytics 4 and Universal Analytics is certainly represented by the Default Channel Groups. The Default Channel Groups are nothing more than groupings of source-media based on rules preset directly by GA4. Through the Acquisition collection, User or Traffic Acquisition section, it is possible to analyze […]