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Bounce Rate and Landing Page in GA4

April 05, 2022 - Written by

Yes, you read that correctly! Inspired by a tweet by Charles Farina which reports the return of the Bounce Rate … at least among the GA4 API. Before you cheer or despair, depending on how much you love the metric or not, you need to understand how it is calculated […]

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Segments in GA4

March 21, 2022 - Written by

Segments are one of the legacies of Universal Analytics which, in part, will also be featured in GA4. Obviously the GA4 segments present some differentiations if compared to what has been done so far in GA3. The main characteristics of the custom segments and how to use them in Google […]

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Goodbye Google Universal Analytics

March 16, 2022 - Written by

We’ve known from a while but now Google has made public the official date: Google Universal Analytics will no longer be available from 1 July 2023 – If we have been pushing to develop GA4 for months .. that was the reason 😉 What does this mean in practice? I […]

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