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GA4: How to create Content Groups

May 11, 2021 - Written by

Content Groups and Google Analytics 4: I was struggling with it and I finally managed to figure it out! Since it came out of beta, in the Engagement> Pages and Screens report, if you open the drop-down menu you can see that the last item contains the “Content Group” label, […]

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GA4 new feature: Import Offline Events

April 25, 2021 - Written by

As always, somewhat quietly, Google released one of the most important – perhaps among the top three ever – features of GA4. We are talking about importing offline events. How to import offline events in GA4 Why do we consider it one of the most important features ever? Well, through […]

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Google Analytics 4: Lifetime Value – New metrics and report

November 13, 2020 - Written by

As always, not a day goes by without GA4 releasing a new feature: today it’s the turn of the “User Lifetime” report and associated metrics. Compared to the previous version in Universal Analytics, this new report is much more flexible but much more complex. At the moment there is no […]

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