Blog - Page 23

October 03, 2017 - Written by Enrico Pavan

How can we discover if a user is visualizing our website using a desktop or a laptop device? At present Google Analytics draws a distinction among mobile devices, tablet and desktop. The latter cluster is not split further into the different devices labeled as “desktop”. It can be considered a […]

September 05, 2017 - Written by Enrico Pavan

Approximately one year after the lauch of autotracking plugin 1.0, Google releases a Beta version of a new kind of tracking, named “Global Site Tag” or gtag.js. What is it about? We’re talking about hard-coded tracking and, as far as we know, it provides a framework useful for dealing with the […]

July 14, 2017 - Written by Enrico Pavan

How many of you use HotJar? And how many Google Optimize? I think the answer is “many” to both questions. As you know, HotJar is such a valuable tool to create heatmaps, videorecordings and so on, while Google Optimize is the newborn at Big G specifically dedicated to testing & […]