Blog - Page 2

December 05, 2022 - Written by Enrico Pavan

Sometimes, perhaps by searching for your own content in Google, you can come across articles on other sites which, we don’t know how, are identical to the original :D. Unfortunately this blog is often subject to this practice and the contents copied from scratch are found on other sites: no […]

November 24, 2022 - Written by Enrico Pavan

Sometimes the ghosts of Google Analytics Universal reappear in GA4, especially when you don’t find the same reports from one side to the other. The focus is on the Google Ads report in Google Analytics 4. First of all, a necessary element to proceed with the data analysis is to […]

September 23, 2022 - Written by Enrico Pavan

Habemus Metrica! Indeed 2! Finally it is possible to use the much desired “Conversion Rate” metric in the standard reports of Google Analytics 4. As mentioned, in GA4 there are two metrics dedicated to conversions: Session & User Conversion Rate. GA4: Session Conversion Rate This metric corresponds to what was […]