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Segments in GA4

March 21, 2022 - Written by

Segments are one of the legacies of Universal Analytics which, in part, will also be featured in GA4. Obviously the GA4 segments present some differentiations if compared to what has been done so far in GA3. The main characteristics of the custom segments and how to use them in Google […]

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Goodbye Google Universal Analytics

March 16, 2022 - Written by

We’ve known from a while but now Google has made public the official date: Google Universal Analytics will no longer be available from 1 July 2023 – If we have been pushing to develop GA4 for months .. that was the reason 😉 What does this mean in practice? I […]

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New GA4 Features: UTM Parameters, Home Page, Predict Top Spender and Adv tracking App

March 05, 2022 - Written by

This week Google released a lot of news related to Google Analytics 4. Some of these features unhinge, for better, even some habits we have lived with so far while others are just new and allow an improvement in the tracking and user interface of GA4. Going in order we […]

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