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Firefox and Privacy: Removing parameters from the URL

June 30, 2022 - Written by

Lately these days the world of Analytics has been undergoing some shaking in terms of tracking and privacy and last but not least, very fresh, Firefox is here. In fact, since yesterday, not by default but “on request”, the possibility of eliminating the parameters in the querystring relating to the […]

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GA4: Behavioral Modeling and Consent Mode

June 03, 2022 - Written by

It is finally rolling out on all Google Analytics 4 accounts: what am I talking about? Behavioral Modeling generated thanks to Google Consent Mode. With the implementation of the new regulation of the DPA many brands experienced a great “loss” of data, especially on the mobile side, due to the […]

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GA4 for Travel: how to enhance your business

May 27, 2022 - Written by

We often talk about Google Analytics 4 or GA4 associated with activities related to eCommerce. Obviously it is possible to decline the flexibility given by this new tool also for the Travel industry. GA4 allows to obtain a greater volume of data and opportunity for analysis if compared with Universal […]

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