Blog - Page 2

July 01, 2021 - Written by Enrico Pavan

Today in the post #2 of the series about the new GA4 interface we are going to look into the Advertising Workspace, which is a space specifically dedicated to all the up and running campaigns, attribution models and pathing conversion. GA4: Advertising Workspace > Advertising Snapshot To access the first […]

June 30, 2021 - Written by Enrico Pavan

Starting from today the new Google Analytics 4 interface is being rolled out in all accounts! It is much more than a reset of the User Interface, as new features have been released at the same time making GA4 ultra flexible and hyper user custom! The main innovations are 3: […]

May 27, 2021 - Written by Enrico Pavan

As always, Google Marketing Livestreaming reveals many innovations in terms of Advertising, Analytics and Tag Management System. The first news does not directly concern Google Analytics 4 but Google Tag Manager: triggers dedicated to Google’s consent mode are introduced and are available from today for all GTM accounts. The new […]