Blog - Page 2

December 19, 2024 - Written by Enrico Pavan

Clarity is the tool that most of us use for heatmapping and recording users on the site and has gradually replaced the more famous Hotjar, Crazyegg, etc. thanks to its simple and intuitive operation. Yesterday, however, an email arrived directly from Microsoft requesting the express “ping” towards Clarity of the […]

December 14, 2023 - Written by Enrico Pavan

We asked 5 of the world’s leading digital analytics and marketing experts – Fred Pike, Charles Farina, Juliana Jackson, Josh Silverbauer and Ken Williams – to describe marketing analytics ghosts of the past, present and future. Lots of excellent – and fun – ideas and food for thought to take […]

September 20, 2023 - Written by Enrico Pavan

Starting from yesterday, with the public rollout of iOS17, Apple has introduced a new privacy feature named Link Tracking Protection (LTP). What implications does this have for marketers? What is Link Tracking Protection (LTP)? Starting from 2021, Apple introduced the “Apple Mail Privacy Protection” (MPP) that affects the email marketing […]