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Google Data Studio: the latest features released

May 29, 2020 - Written by

Google Data Studio released a bunch of cool features in addition to the Google Maps integration major update. Three features in particular are getting our attention: Full integration between dashboards and Google Analytics Drag & Drop metrics and dimensions directly inside a chart/table Conditional Formatting for tables Let’s dive in and see […]

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Google Tag Manager: tracking mobile swipes

April 22, 2020 - Written by

Identifying users behaviors across different devices allows to make informed assessments regarding the customer journey and also evaluate the proficiency of the user interface for a website or an application. If we consider the mobile devices, the swipe is the typical navigation gesture performed by users, which enable them perform […]

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Customise a Dynamic Favicon With Google Tag Manager

February 04, 2020 - Written by

While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or further factors that could prevent us from completing a purchase. Another interesting habit we observed about users […]

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