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New Custom Channel Groups in GA4

March 15, 2023 - Written by

They are finally available in all accounts! What? The Custom Channel Groups! On Pi-day, Google has decided to release this feature so much expected by us all. What are Custom Channel Groups GA4’s Custom Channel Groups are nothing more than traffic groupings based on site visit sources. The difference with […]

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GA4: Channel Groups & UTM parameters

February 07, 2023 - Written by

The closest element between Google Analytics 4 and Universal Analytics is certainly represented by the Default Channel Groups. The Default Channel Groups are nothing more than groupings of source-media based on rules preset directly by GA4. Through the Acquisition collection, User or Traffic Acquisition section, it is possible to analyze […]

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Alternative Tools to Google Optimize

January 26, 2023 - Written by

As you may known, Google Optimize is on its way out and will end its honorable career on September 30 of this year. At the moment there are many rumors on the net about “what happens now?” in the context of testing tools directly integrated with Google Analytics 4, Google […]

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