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Global Site Tag: the new Google tracking code

September 05, 2017 - Written by

Approximately one year after the lauch of autotracking plugin 1.0, Google releases a Beta version of a new kind of tracking, named “Global Site Tag” or gtag.js. What is it about? We’re talking about hard-coded tracking and, as far as we know, it provides a framework useful for dealing with the […]

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Heatmaps: how to integrate HotJar and Google Optimize

July 14, 2017 - Written by

How many of you use HotJar? And how many Google Optimize? I think the answer is “many” to both questions. As you know, HotJar is such a valuable tool to create heatmaps, videorecordings and so on, while Google Optimize is the newborn at Big G specifically dedicated to testing & […]

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Analytics Boosters at WMF 2017 Rimini

June 21, 2017 - Written by

Two days to go! Analytics Boosters will be at Web Marketing Festival 2017 in Rimini with a speech of our Enrico Pavan. Enrico’s talk is about ‘Bridging the gap between offline and online’ data. During the speech you will learn how to get the big picture, improve the CX and […]

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