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How to import MailChimp Data into Google Data Studio

June 15, 2017 - Written by

***Quick Update*** I just rewrite the code for the MailChimp Import in order to sort the stats based on campaign date. Thanks to “Tubetto” for the hint! ***End Update*** How to pull data from MailChimp campaigns (Open Rates, Clicks, and so on) into Google Data Studio? The question arised while creating […]

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How to create Custom Lookup Tables into GTM

May 30, 2017 - Written by

Let’s take a step behind: what are Custom Lookup Tables? If you already know what we’re talking about and you can’t wait you can skip over and go directly to the trick! What are Lookup Tables in Google Tag Manager? Among the different features offered by Google Tag Manager you […]

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Google Marketing Next 2017: what’s new

May 23, 2017 - Written by

Pretty cool announcements at Google Marketing Next today! As expected the opening speech confirms two important pillars to look at for the next coming months: mobile and machine learning. Talking about numbers, 87% of users come to mobile in a moment of need and today 20% of searches are by […]

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