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Audiences: a new Google Analytics report and dimension

October 13, 2017 - Written by

Between last night and today Google is rolling up a new report, named Audiences, just few days after the release of the new multi-account interface. You can find the new feature following the path Audience > Audiences, as you can see in the screenshot below. Once inside you will see […]

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WM Expo: the third edition of the marketing conference

October 09, 2017 - Written by

On 29th and 30th September we’ve been attending as a Media Partner the WM Expo in Padua. At its third edition the marketing conference proves to be one of the most interesting event in the Italian landscape. Italian digital marketing experts spent two days helding talks and technical workshops about […]

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How to track if the device is a desktop or a laptop

October 03, 2017 - Written by

How can we discover if a user is visualizing our website using a desktop or a laptop device? At present Google Analytics draws a distinction among mobile devices, tablet and desktop. The latter cluster is not split further into the different devices labeled as “desktop”. It can be considered a […]

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