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Time Period in GA4 Segments

January 11, 2022 - Written by

Following the rollout of the data driven attribution model a week ago, now Google Analytics 4 has launched a new feature: the time period in the event counting. Enabling the Time Period in GA4 Implementing the new feature is simple: just go to the “Explore” section, choose the type of […]

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Connect Google Search Console to GA4

December 09, 2021 - Written by

Finally one of the integrations we have been waiting for and that we thought was “Native” has arrived! What am I talking about? But obviously the integration between GA4 and Google Search Console. At the time of writing the post the feature in is in rollout so if you don’t […]

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GA4: Data Driven Attribution Model and Search Console Integration

October 28, 2021 - Written by

In the last two days Google announced two new features regarding Google Analytics 4. The first, which I have been waiting for for some time, is the activation for all GA4 properties of the “Data Driven Attribution Model” while the second is the direct connection to Search Console. Data Driven […]

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