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Quantie Awards Nominations 2020: we are in!

August 20, 2020 - Written by

Now it’s official! Another drum roll please: Analytics Boosters and Enrico Pavan for the fourth time in a row have been nominated at Quantie Awards, the Oscars for Analytics created by the Digital Analytics Association! We are into Top Consultant Individual and Top Small Agency (revenue< 50M) categories, so both Individual and Agency! We are very […]

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Google Tag Manager Server Side Tracking and Google Optimize JavaScript API

August 17, 2020 - Written by

In the last few days Google launched two major updates: GTM Server Side Tracking was released in Beta version as well as Google Optimize JS APIs. So what does that mean? GTM Server Side Tracking I believe it would be almost useless writing a detailed guide about the new tracking paradigm. […]

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Google Analytics App+Web: Purchase and Churn Probability

July 12, 2020 - Written by

Google has got us used to quietly launching new features and metrics. Yesterday two new predictive metrics were introduced to App+Web properties: Purchase Probability e Churn Probability. Besides, the purchase probability allows to create new audiences in Google Ads. Let’s dive in and see what’s all about. Purchase Probability This […]

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