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2018 DAA Quantie Awards: Enrico Pavan is in the shortlist!

March 28, 2018 - Written by

We are thrilled and proud to announce that for the fourth time in a row our very own Enrico Pavan, President and Founder of Analytics Boosters, has been shortlisted for the nomination in the Top Practitioner category at the 2018  DAA Quantie Awards! https://www.digitalanalyticsassociation.org/awards2018_nominees The Quanties (formerly Awards for Excellence) […]

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Boost your performance using local weather data!

March 22, 2018 - Written by

The post consists in two different sections: in the first section the possible exploitations of weather data to improve marketing campaigns are explained, while in the second section you can see how to implement weather indicators via Google Analytics and Google Tag Manager. If you want to skip this fisrt […]

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How to track the device screen orientation in Google Analytics

February 08, 2018 - Written by

Mobile traffic, as we all know, is constantly rising and we are seeing it inside our Google Analytics’ accounts. Google Analytics is able to provide us with a bunch of information about the different mobile devices (tablets included): Type OS version Screen … Thus we are able to understand a lot […]

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