User Experience

Level up the learnability, efficiency, ease-of-use and the overall User Experience of your website, app or interface

Usability Testing

Let’s shut up and let the users speak finally! Testing users on different variations and multiple solutions while developing a User Interface (UI) is always a good idea. But usability tests must be firstly guided by data observation. Iteration is indeed the correct way to proceed to identify usability issues and enhance the User Experience. Do not think that running expensive studies is a rule: five users can be enough if they are representative of your target. In lab testing allows you to listen to what people say and see what they do. Remote testing allows to conduct users research while participants are in their natural environment, moreover if they are in a huge number and located in different geographical areas, with minimum costs. Discover how we can support your team to define together the usability test plan and tasks, choose and set up the suitable testing tools, recruit users and conduct the research. When reporting results our findings and recommendations are focused on pursuing the goal of delivering comfortable and effortless experience to your users.

User Survey

Listen to your real customers’ voice! Learn more about your customers creating surveys and monitoring the results in real time. We are here to support you during the whole process of defining the questions, easily set up the tool - for example Survey Monkey or Qualaroo - and get insights from your audience on subjects of your interest. Foster their participation to co-create new products or to better tailor your services. Get valuable feedback on specific features you are going to introduce or on a new site/app re-design, simply publishing an online survey. We then analyze results emerging from the user survey and provide useful recommendations.


After conducting a User Experience Analysis or a Usability Test wireframes are a great help to better re-organize and figure out the layout, contents and visual cues of a website page or an app screen, in order to solve UX issues. But also in the case of approaching a new website or app project, wireframing is a necessary step of the process. Wireframe is a simplified version of the interface layout, whose aim is to present the schematic expression of all the composition, transitions and elements placement. They also show the navigational elements on each page, as well as the navigation flow between pages, thus delivering visualization and descriptions of User Interface (UI) interactions.
Our UX wireframing stage is heavily based on user research, with a deep understanding of your user-base through generating ‘personas’, competition research and analysis of all the available analytics data. The interactive wireframes we deliver can explain what happens clicking on a button and can be tested by a sample of users for UX purposes: the main goal is to improve usability, bring you loyal targeted users and boost your revenue!

Heat Maps and Session Recordings

Track your visitors in real-time using visual on-page analytics tools and learn more about how they interact with your site. Both Hotjar and Clicktale offers session recordings and heatmaps features. Sessions recordings show real users while they tap, click, type or browse across your site’s pages. They allow to gather extremely valuable insights about navigation paths, forms and funnels and they can highlight potential usability issues that need an in-depth investigation. Navigation heatmaps provide instead an immediate visual summary of the areas which receive the highest number of clicks or taps - represented graphically by color intensity and density - while move and scroll heatmaps reveal common navigation patterns or trends. Discover hidden opportunities of improvement and increase at once your conversion rates!

Card Sorting

Card sorting is a reliable research method to design an Information Architecture, define menu labels as well as navigation paths of a site. The research helps to understand where users would expect to find contents or functionalities. Participants are requested to organize and categorize topics, grouping them into clusters, via index cards or using an online software tool. Content inventory is generated and organized in a solid information hierarchy to sort out the Information Architecture (IA), to be included in the UI accordingly. There are three different types of card sorting we can run. In the open card sort participants group the cards and are asked to name each group they created too. In a close card sort participants are provided with category names and are asked to place the cards into the pre-defined groups. Finally, the semi-open/closed car sort or hybrid card sort: it starts as a closed card sort, but participants are allowed to change the group names or to add/remove groups of topics. Put the users at the center of your design (or re-design) process and make informed decisions about your site structure!

Tree Testing

If your goal is testing the usability of an Information Architecture (IA), that is the structure of your site, and how easy is for the users to find out topics and subtopics, Tree Testing is a valuable technique. Findability of topics is directly related with a good UX, as visitors find immediately what they’re looking for, accomplish their goals and don’t get lost across the website. The test is useful above all for large sites which topics are organized in a hierarchy (“tree”) with a high-level of complexity, such as a multi-leveled IA. Tree Testing allows to avoid confusing navigations and misleading labelling, measuring them against real tasks to be performed by real users, even around the world. The test -also known as “reverse card sorting” - is run on a simplified version of the site excluding design elements, so that users can simply focus on evaluating the effectiveness of the IA structure. Put your website to test, solve navigation issues: get help from Analytics Boosters to validate the IA and improve your content strategy!

First Click Testing

Are you struggling to balance your site’s UI between unconventional design choices and intuitive functionalities? Testing sketches, wireframes or visual designs is an effective method to get quick and valuable feedbacks, before implementing and pushing live a risky change. First click test is intended to gather the “first impression” on a structure or design. It is a task based research: participants are asked to perform a specific task, simulating a natural interaction. First clicks as well as success rates are observed, while heat maps reveal where and why they are distracted or confused. If clicks occur in unexpected areas they can reveal misleading design choices or labels. The outcomes can be properly taken into account as benchmarks to provide new design or labeling alternatives. Increase your conversion rates and don’t miss out a potential revenue: contact us today!