Optimize

CRO

Conversion Rate Optimization is key to reduce time to conversion, increase sales and margins, enhance user experience and at last grow your revenue. CRO is an attitude, a mix of strategies and techniques - such as Testing, Targeting, Personalization, UX improvements and Mail Marketing - that are critical to optimize your overall project. Boost your conversions through our CRO consulting service!
Learn More »

---

Test and Target

Testing should be part of routine daily activities, despite tiny budgets. An iterative approach is key to improve dramatically the performance of your business. A/B or Multivariate tests are performed after defining with accuracy the target of users involved. They lead to a better understanding of customers behaviours and preferences, in order to build buyer personas. We can outline a test plan, chose the proper tools to be implemented, monitor and report the results.
Learn More »

---

Personalization

Delivering the right content to the right target can be a hard challenge. Personalization tools can however be very powerful to gather smarter information to customize products/services or craft tailored experiences, delivering more value in each touchpoint. Beampulse, Omniconvert and Marketo are only few example of tools that can help to create compelling experience for engaging your customers.
Learn More »

---

UX

UX best practices should be top priority to be carefully taken into consideration while designing o redesigning digital interfaces to achieve a high User Experience. Confusing navigation, endless registration forms, lack in responsive design can be only few examples of the annoying barriers users need to overcome in order to perform simple tasks. Users flows’ mapping, wire framing, users testing or surveys are critical steps to achieve excellent results.
Learn More »

---

Mail Marketing

Despite all, emails are still an engaging marketing asset that can be easily leveraged to reach different goals: improve customer loyalty offering specific deals, reinforce brand awareness and consistency, but also providing for example an incomparable customer service by using follow-up transactional emails. To do so emails need to be accurately projected. Copy, visuals, subject lines and call to action should be tested on an ongoing basis.
Learn More »

---