The Marketing Analytics Show: The Supermetrics podcast dedicated to Analytics

The podcast: GA4 for eCommerce

Some time ago I had the pleasure and honor of being interviewed by SuperMetrics, one of the tools that every marketers or analysts should know, about GA4 for eCommerce.

The Supermetrics’ podcast, aka “The Marketing Analytics Show”, is one of the most followed in the world for analytics and digital marketing and there are always excellent interviews with the greatest data analysts in the world.

The focus of my interview is on how to use all the features of Google Analytics 4 in a strategic way to improve the business and performance of an eCommerce, also through systems such as BigQuery and integration with First Party or Offline Data to obtain and improve the overall customer journey.

Within the podcast we also talked about:

• How marketers should change their mindset to adapt to using GA4
• How to use GA’s new browsing mode for e-commerce
• What kind of information can be obtained from GA4

If you want to listen to this episode of The Marketing Analytics Show you can do it via Spotify and / or Apple Podcast! Let me know what you think!

Here you find the original page: https://supermetrics.com/podcasts/set-up-ga4-enrico-pavan while under the direct links to Spotify and Apple Podcast!