Bounce Rate and Landing Page in GA4

Yes, you read that correctly!

Inspired by a tweet by Charles Farina which reports the return of the Bounce Rate … at least among the GA4 API. Before you cheer or despair, depending on how much you love the metric or not, you need to understand how it is calculated in GA4 itself.

Bounce rate

The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.

Therefore the data is not comparable with the previous GA3 Bounce Rate since it is based on the Engaged Session and this metric can be modified through the adjusted timer from the GA4 interface.

Landing Page

For a few days now it has been possible to use the “Landing Page” dimension both in the “Explore” section and to add it as a standard dimension to the “Pages & Screen” report using the “Customize Report” function as shown in the screenshot: