WM Expo: the third edition of the marketing conference

On 29th and 30th September we’ve been attending as a Media Partner the WM Expo in Padua. At its third edition the marketing conference proves to be one of the most interesting event in the Italian landscape.

Italian digital marketing experts spent two days helding talks and technical workshops about SEO, Social Media, Analytics, E-commerce and much more.

Analytics Boosters was part of the game with our Enrico Pavan engaged in a speech ‘From Analytics to Conversion Rate Optimization’ and a workshop ‘Beat the Black Box: how to integrate online and offline data to increase the performance’ in front of a very partecipative audience.

This new edition met the favour of the participants also for the introduction of a new format: the site clinic roundtable. In the final part of each day’s session, people were allowed to suggest their website to be put under examination and receive on the fly consulting tips from marketing experts directly on the stage. Really super interesting to see their approach to problems as well as the ability to handle solutions from different perspectives.

Congratulations to the organizers Matteo Paroni and Massimo Fattoretto which are able to exceed our expectations year after year! See you in 2018.