CRO

April 22, 2020 - Written by Enrico Pavan

Identifying users behaviors across different devices allows to make informed assessments regarding the customer journey and also evaluate the proficiency of the user interface for a website or an application. If we consider the mobile devices, the swipe is the typical navigation gesture performed by users, which enable them perform […]

May 27, 2019 - Written by Enrico Pavan

Few days ago Big G released at last two new super cool features, available for all accounts worldwide: Custom Template Custom Variables Consider that I won’t go to deep into the tech side of the two features, since I think you can refer to Simo Ahava: at the end of […]

May 30, 2017 - Written by Enrico Pavan

Let’s take a step behind: what are Custom Lookup Tables? If you already know what we’re talking about and you can’t wait you can skip over and go directly to the trick! What are Lookup Tables in Google Tag Manager? Among the different features offered by Google Tag Manager you […]