Google Tag Manager

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Google Tag Manager Custom Templates and Variables

May 27, 2019 - Written by

Few days ago Big G released at last two new super cool features, available for all accounts worldwide: Custom Template Custom Variables Consider that I won’t go to deep into the tech side of the two features, since I think you can refer to Simo Ahava: at the end of […]

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How to create Custom Lookup Tables into GTM

May 30, 2017 - Written by

Let’s take a step behind: what are Custom Lookup Tables? If you already know what we’re talking about and you can’t wait you can skip over and go directly to the trick! What are Lookup Tables in Google Tag Manager? Among the different features offered by Google Tag Manager you […]

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