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Google Analytics App+Web: Purchase and Churn Probability

July 12, 2020 - Written by

Google has got us used to quietly launching new features and metrics. Yesterday two new predictive metrics were introduced to App+Web properties: Purchase Probability e Churn Probability. Besides, the purchase probability allows to create new audiences in Google Ads. Let’s dive in and see what’s all about. Purchase Probability This […]

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Google Data Studio: the latest features released

May 29, 2020 - Written by

Google Data Studio released a bunch of cool features in addition to the Google Maps integration major update. Three features in particular are getting our attention: Full integration between dashboards and Google Analytics Drag & Drop metrics and dimensions directly inside a chart/table Conditional Formatting for tables Let’s dive in and see […]

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Google Tag Manager: tracking mobile swipes

April 22, 2020 - Written by

Identifying users behaviors across different devices allows to make informed assessments regarding the customer journey and also evaluate the proficiency of the user interface for a website or an application. If we consider the mobile devices, the swipe is the typical navigation gesture performed by users, which enable them perform […]

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