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Google Tag Manager: tracking mobile swipes

April 22, 2020 - Written by

Identifying users behaviors across different devices allows to make informed assessments regarding the customer journey and also evaluate the proficiency of the user interface for a website or an application. If we consider the mobile devices, the swipe is the typical navigation gesture performed by users, which enable them perform […]

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Google Analytics News: Unifying App+ Web property

August 01, 2019 - Written by

Google Analytics launched a killer-feature last night – still in beta version – but able to definitely disrupt the website and app tracking (thanks to Krista Seiden for the alert via Twitter and the link to Google official blog). What’s all about? If a brand owns both desktop and app(iOS/Android) […]

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Google Optimize launches new Personalization feature

September 27, 2018 - Written by

As often happens Google released pretty quietly what we can define a new and potentially ‘’killer feature’’ available in Google Optimize. What are we talking about? But Personalization, of course! Until now Google Optimize made available to marketers the possibility of setting up A/B Test, MV Test and Redirect Test. […]

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