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GA4: Data Driven Attribution Model and Search Console Integration

October 28, 2021 - Written by

In the last two days Google announced two new features regarding Google Analytics 4. The first, which I have been waiting for for some time, is the activation for all GA4 properties of the “Data Driven Attribution Model” while the second is the direct connection to Search Console. Data Driven […]

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Google Analytics: Consent Mode VS Demographic Data

September 29, 2021 - Written by

I don’t know if you noticed it, but from 15/09 socio-demographic data such as age, gender, interests, etc. are in constant free fall in Universal Analytics reports, while they are completely absent in GA4. What is the reason for the drop in data? Simple: we must refer to what is […]

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GA4: Library, Collections, Adjust Session Timeout & Engaged Session

July 02, 2021 - Written by

Third and last chapter of the saga dedicated to GA4’s new features and UI restyling. I’m going to talk about the Library section and specifically the creation of the Collections, also taking a look at the new session timeout and engaged session management panel. Indeed I’m starting from the latter […]

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