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GA4 for Ecommerce: how to enhance your business!

January 19, 2022 - Written by

Google Analytics 4 or GA4 came out of Beta more than a year ago and not a week goes by without a new feature being developed or an update related to the platform released. Precisely for this reason, and given that the Universal Analytics platform is slowly heading towards “retirement” […]

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Time Period in GA4 Segments

January 11, 2022 - Written by

Following the rollout of the data driven attribution model a week ago, now Google Analytics 4 has launched a new feature: the time period in the event counting. Enabling the Time Period in GA4 Implementing the new feature is simple: just go to the “Explore” section, choose the type of […]

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Connect Google Search Console to GA4

December 09, 2021 - Written by

Finally one of the integrations we have been waiting for and that we thought was “Native” has arrived! What am I talking about? But obviously the integration between GA4 and Google Search Console. At the time of writing the post the feature in is in rollout so if you don’t […]

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