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Goodbye Google Universal Analytics

March 16, 2022 - Written by

We’ve known from a while but now Google has made public the official date: Google Universal Analytics will no longer be available from 1 July 2023 – If we have been pushing to develop GA4 for months .. that was the reason 😉 What does this mean in practice? I […]

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New GA4 Features: UTM Parameters, Home Page, Predict Top Spender and Adv tracking App

March 05, 2022 - Written by

This week Google released a lot of news related to Google Analytics 4. Some of these features unhinge, for better, even some habits we have lived with so far while others are just new and allow an improvement in the tracking and user interface of GA4. Going in order we […]

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GA4 for Ecommerce: how to enhance your business!

January 19, 2022 - Written by

Google Analytics 4 or GA4 came out of Beta more than a year ago and not a week goes by without a new feature being developed or an update related to the platform released. Precisely for this reason, and given that the Universal Analytics platform is slowly heading towards “retirement” […]

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