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Connect Google Search Console to GA4

December 09, 2021 - Written by

Finally one of the integrations we have been waiting for and that we thought was “Native” has arrived! What am I talking about? But obviously the integration between GA4 and Google Search Console. At the time of writing the post the feature in is in rollout so if you don’t […]

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GA4: Data Driven Attribution Model and Search Console Integration

October 28, 2021 - Written by

In the last two days Google announced two new features regarding Google Analytics 4. The first, which I have been waiting for for some time, is the activation for all GA4 properties of the “Data Driven Attribution Model” while the second is the direct connection to Search Console. Data Driven […]

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Google Analytics: Consent Mode VS Demographic Data

September 29, 2021 - Written by

I don’t know if you noticed it, but from 15/09 socio-demographic data such as age, gender, interests, etc. are in constant free fall in Universal Analytics reports, while they are completely absent in GA4. What is the reason for the drop in data? Simple: we must refer to what is […]

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