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The Marketing Analytics Show: The Supermetrics podcast dedicated to Analytics

September 01, 2022 - Written by

The podcast: GA4 for eCommerce Some time ago I had the pleasure and honor of being interviewed by SuperMetrics, one of the tools that every marketers or analysts should know, about GA4 for eCommerce. The Supermetrics’ podcast, aka “The Marketing Analytics Show”, is one of the most followed in the […]

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GA4 New Metrics: Conversion Rate & More

July 11, 2022 - Written by

After a quite period, Google Analytics just last night released a couple of metrics and dimensions often clamored by insiders and not: I’m talking above all about the Conversion Rate and, to a lesser extent, the Bounce Rate (we talked about it in a previous article). Conversion Rate, Bounce Rate […]

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Bounce Rate and Landing Page in GA4

April 05, 2022 - Written by

Yes, you read that correctly! Inspired by a tweet by Charles Farina which reports the return of the Bounce Rate … at least among the GA4 API. Before you cheer or despair, depending on how much you love the metric or not, you need to understand how it is calculated […]

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