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New GA4 Features: UTM Parameters, Home Page, Predict Top Spender and Adv tracking App

March 05, 2022 - Written by

This week Google released a lot of news related to Google Analytics 4. Some of these features unhinge, for better, even some habits we have lived with so far while others are just new and allow an improvement in the tracking and user interface of GA4. Going in order we […]

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GA4 for Ecommerce: how to enhance your business!

January 19, 2022 - Written by

Google Analytics 4 or GA4 came out of Beta more than a year ago and not a week goes by without a new feature being developed or an update related to the platform released. Precisely for this reason, and given that the Universal Analytics platform is slowly heading towards “retirement” […]

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Time Period in GA4 Segments

January 11, 2022 - Written by

Following the rollout of the data driven attribution model a week ago, now Google Analytics 4 has launched a new feature: the time period in the event counting. Enabling the Time Period in GA4 Implementing the new feature is simple: just go to the “Explore” section, choose the type of […]

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