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Google Optimize launches new Personalization feature

September 27, 2018 - Written by

As often happens Google released pretty quietly what we can define a new and potentially ‘’killer feature’’ available in Google Optimize. What are we talking about? But Personalization, of course! Until now Google Optimize made available to marketers the possibility of setting up A/B Test, MV Test and Redirect Test. […]

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Google Tag Manager: How to Track Shortcuts

August 13, 2018 - Written by

Last week my fridge broke. And what’s with the blog post? Everything arises from the specs when looking for the new appliance, such as “No frost”, “Reversible doors”, etc. While browsing the main technology and electronic e-commerce websites and starting digging around, I tried to find the specs without looking […]

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Google Signals: new Google Analytics feature released

August 02, 2018 - Written by

As anticipated recently during the Google Marketing Live event the rollup of the long-awaited Google Signals feature has been released. What’s Google Signals? The key condition for the new feature to collect and return data is that users have turned on the Ads Personalization settings, allowing thus Google to use […]

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