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Google Analytics News: Unifying App+ Web property

August 01, 2019 - Written by

Google Analytics launched a killer-feature last night – still in beta version – but able to definitely disrupt the website and app tracking (thanks to Krista Seiden for the alert via Twitter and the link to Google official blog). What’s all about? If a brand owns both desktop and app(iOS/Android) […]

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Google Optimize launches new Personalization feature

September 27, 2018 - Written by

As often happens Google released pretty quietly what we can define a new and potentially ‘’killer feature’’ available in Google Optimize. What are we talking about? But Personalization, of course! Until now Google Optimize made available to marketers the possibility of setting up A/B Test, MV Test and Redirect Test. […]

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Google Tag Manager: How to Track Shortcuts

August 13, 2018 - Written by

Last week my fridge broke. And what’s with the blog post? Everything arises from the specs when looking for the new appliance, such as “No frost”, “Reversible doors”, etc. While browsing the main technology and electronic e-commerce websites and starting digging around, I tried to find the specs without looking […]

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