Google Analytics

December 12, 2022 - Written by Enrico Pavan

Finally, the section dedicated to advertising in GA4 has also received an important improvement in terms of analysis! In fact, the Performance Report has been introduced. This is the place where you can find the analysis of ROAS and spending in Google Analytics 4! Advertising Performance Report To access the […]

November 24, 2022 - Written by Enrico Pavan

Sometimes the ghosts of Google Analytics Universal reappear in GA4, especially when you don’t find the same reports from one side to the other. The focus is on the Google Ads report in Google Analytics 4. First of all, a necessary element to proceed with the data analysis is to […]

September 23, 2022 - Written by Enrico Pavan

Habemus Metrica! Indeed 2! Finally it is possible to use the much desired “Conversion Rate” metric in the standard reports of Google Analytics 4. As mentioned, in GA4 there are two metrics dedicated to conversions: Session & User Conversion Rate. GA4: Session Conversion Rate This metric corresponds to what was […]