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How to track if the device is a desktop or a laptop

October 03, 2017 - Written by

How can we discover if a user is visualizing our website using a desktop or a laptop device? At present Google Analytics draws a distinction among mobile devices, tablet and desktop. The latter cluster is not split further into the different devices labeled as “desktop”. It can be considered a […]

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Heatmaps: how to integrate HotJar and Google Optimize

July 14, 2017 - Written by

How many of you use HotJar? And how many Google Optimize? I think the answer is “many” to both questions. As you know, HotJar is such a valuable tool to create heatmaps, videorecordings and so on, while Google Optimize is the newborn at Big G specifically dedicated to testing & […]

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