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Boost your performance using local weather data!

March 22, 2018 - Written by

** Update 2023 – GA4 ** The post consists in two different sections: in the first section the possible exploitations of weather data to improve marketing campaigns are explained, while in the second section you can see how to implement weather indicators via Google Analytics and Google Tag Manager. If […]

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How to track if the device is a desktop or a laptop

October 03, 2017 - Written by

How can we discover if a user is visualizing our website using a desktop or a laptop device? At present Google Analytics draws a distinction among mobile devices, tablet and desktop. The latter cluster is not split further into the different devices labeled as “desktop”. It can be considered a […]

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Heatmaps: how to integrate HotJar and Google Optimize

July 14, 2017 - Written by

How many of you use HotJar? And how many Google Optimize? I think the answer is “many” to both questions. As you know, HotJar is such a valuable tool to create heatmaps, videorecordings and so on, while Google Optimize is the newborn at Big G specifically dedicated to testing & […]

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