CRO

January 26, 2023 - Written by Enrico Pavan

As you may known, Google Optimize is on its way out and will end its honorable career on September 30 of this year. At the moment there are many rumors on the net about “what happens now?” in the context of testing tools directly integrated with Google Analytics 4, Google […]

April 22, 2020 - Written by Enrico Pavan

Identifying users behaviors across different devices allows to make informed assessments regarding the customer journey and also evaluate the proficiency of the user interface for a website or an application. If we consider the mobile devices, the swipe is the typical navigation gesture performed by users, which enable them perform […]

February 04, 2020 - Written by Enrico Pavan

While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or further factors that could prevent us from completing a purchase. Another interesting habit we observed about users […]