CRO

February 04, 2020 - Written by Enrico Pavan

While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or further factors that could prevent us from completing a purchase. Another interesting habit we observed about users […]

March 22, 2018 - Written by Enrico Pavan

The post consists in two different sections: in the first section the possible exploitations of weather data to improve marketing campaigns are explained, while in the second section you can see how to implement weather indicators via Google Analytics and Google Tag Manager. If you want to skip this fisrt […]

October 03, 2017 - Written by Enrico Pavan

How can we discover if a user is visualizing our website using a desktop or a laptop device? At present Google Analytics draws a distinction among mobile devices, tablet and desktop. The latter cluster is not split further into the different devices labeled as “desktop”. It can be considered a […]