CRO

April 22, 2020 - Written by Enrico Pavan

Identifying users behaviors across different devices allows to make informed assessments regarding the customer journey and also evaluate the proficiency of the user interface for a website or an application. If we consider the mobile devices, the swipe is the typical navigation gesture performed by users, which enable them perform […]

February 04, 2020 - Written by Enrico Pavan

While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or further factors that could prevent us from completing a purchase. Another interesting habit we observed about users […]

March 22, 2018 - Written by Enrico Pavan

The post consists in two different sections: in the first section the possible exploitations of weather data to improve marketing campaigns are explained, while in the second section you can see how to implement weather indicators via Google Analytics and Google Tag Manager. If you want to skip this fisrt […]