CRO
Google Tag Manager: tracking mobile swipes
Identifying users behaviors across different devices allows to make informed assessments regarding the customer journey and also evaluate the proficiency of the user interface for a website or an application. If we consider the mobile devices, the swipe is the typical navigation gesture performed by users, which enable them perform […]
Read more »Customise a Dynamic Favicon With Google Tag Manager
While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or further factors that could prevent us from completing a purchase. Another interesting habit we observed about users […]
Read more »Boost your performance using local weather data!
The post consists in two different sections: in the first section the possible exploitations of weather data to improve marketing campaigns are explained, while in the second section you can see how to implement weather indicators via Google Analytics and Google Tag Manager. If you want to skip this fisrt […]
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