CRO

March 26, 2026 - Written by Enrico Pavan

In the world of UX research and Conversion Rate Optimization (CRO), Microsoft Clarity has emerged as a powerhouse. Its ability to capture heatmaps, session recordings, and frustration metrics like “Rage Clicks” or “Dead Clicks” is unparalleled. However, there is a silent killer of productivity in the modern data stack: Manual […]

August 22, 2025 - Written by Enrico Pavan

🐾 Winston The DataHound is here to turn your data into real actionable insights (and free up your valuable time)! 👉 If you’re a Marketing Manager, Store Manager, Digital Marketing Specialist or E-commerce professional, you know how crucial it is to have clear data and actionable insights. But how many […]

August 22, 2025 - Written by Enrico Pavan

I have an announcement that fills me with pride and defines the next chapter for CRO Consulting: I am officially one of the only 7 Microsoft Clarity Ambassadors in the world! Being part of this exclusive program is not just an honor, but a confirmation of my passion and expertise […]