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An Analytics Carol

December 21, 2022 - Written by

[2023 Update] 2022 is drawing to a close and we can say that it has been a year of changes in the world of data and analytics. Surely something has been lost compared to the past, there have been changes in the present and many expectations for the future. Almost […]

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GA4: Behavioral Modeling and Consent Mode

June 03, 2022 - Written by

It is finally rolling out on all Google Analytics 4 accounts: what am I talking about? Behavioral Modeling generated thanks to Google Consent Mode. With the implementation of the new regulation of the DPA many brands experienced a great “loss” of data, especially on the mobile side, due to the […]

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Connecting GA4 and Google Optimize

February 03, 2022 - Written by

Just yesterday afternoon, while I was browsing the Google Analytics 4 Demo account, I noticed the presence of some “special” events and I reported everything via Twitter and LinkedIn. After a few hours, thanks again to a tweet from Charles Farina, I see that my intuition has been confirmed: GA4 […]

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