Analytics

March 15, 2023 - Written by Enrico Pavan

They are finally available in all accounts! What? The Custom Channel Groups! On Pi-day, Google has decided to release this feature so much expected by us all. What are Custom Channel Groups GA4’s Custom Channel Groups are nothing more than traffic groupings based on site visit sources. The difference with […]

February 07, 2023 - Written by Enrico Pavan

The closest element between Google Analytics 4 and Universal Analytics is certainly represented by the Default Channel Groups. The Default Channel Groups are nothing more than groupings of source-media based on rules preset directly by GA4. Through the Acquisition collection, User or Traffic Acquisition section, it is possible to analyze […]

December 21, 2022 - Written by Enrico Pavan

[2023 Update] 2022 is drawing to a close and we can say that it has been a year of changes in the world of data and analytics. Surely something has been lost compared to the past, there have been changes in the present and many expectations for the future. Almost […]