Analytics

December 14, 2023 - Written by Enrico Pavan

We asked 5 of the world’s leading digital analytics and marketing experts – Fred Pike, Charles Farina, Juliana Jackson, Josh Silverbauer and Ken Williams – to describe marketing analytics ghosts of the past, present and future. Lots of excellent – and fun – ideas and food for thought to take […]

September 20, 2023 - Written by Enrico Pavan

Starting from yesterday, with the public rollout of iOS17, Apple has introduced a new privacy feature named Link Tracking Protection (LTP). What implications does this have for marketers? What is Link Tracking Protection (LTP)? Starting from 2021, Apple introduced the “Apple Mail Privacy Protection” (MPP) that affects the email marketing […]

July 21, 2023 - Written by Enrico Pavan

We inaugurate a new articles series dedicated to the main news released by GA4 and in the world of Analytics during this week / 10 days. This type of post does not have a fixed deadline, it obviously depends on what news is released by Big G for its web […]