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Global Site Tag: the new Google tracking code

September 05, 2017 - Written by

Approximately one year after the lauch of autotracking plugin 1.0, Google releases a Beta version of a new kind of tracking, named “Global Site Tag” or gtag.js. What is it about? We’re talking about hard-coded tracking and, as far as we know, it provides a framework useful for dealing with the […]

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Heatmaps: how to integrate HotJar and Google Optimize

July 14, 2017 - Written by

How many of you use HotJar? And how many Google Optimize? I think the answer is “many” to both questions. As you know, HotJar is such a valuable tool to create heatmaps, videorecordings and so on, while Google Optimize is the newborn at Big G specifically dedicated to testing & […]

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How to import MailChimp Data into Google Data Studio

June 15, 2017 - Written by

***Quick Update*** I just rewrite the code for the MailChimp Import in order to sort the stats based on campaign date. Thanks to “Tubetto” for the hint! ***End Update*** How to pull data from MailChimp campaigns (Open Rates, Clicks, and so on) into Google Data Studio? The question arised while creating […]

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