Enrico Pavan - Page 4
GA4 New Metrics: Conversion Rate & More
After a quite period, Google Analytics just last night released a couple of metrics and dimensions often clamored by insiders and not: I’m talking above all about the Conversion Rate and, to a lesser extent, the Bounce Rate (we talked about it in a previous article). Conversion Rate, Bounce Rate […]
Read more »Firefox and Privacy: Removing parameters from the URL
Lately these days the world of Analytics has been undergoing some shaking in terms of tracking and privacy and last but not least, very fresh, Firefox is here. In fact, since yesterday, not by default but “on request”, the possibility of eliminating the parameters in the querystring relating to the […]
Read more »GA4: Behavioral Modeling and Consent Mode
It is finally rolling out on all Google Analytics 4 accounts: what am I talking about? Behavioral Modeling generated thanks to Google Consent Mode. With the implementation of the new regulation of the DPA many brands experienced a great “loss” of data, especially on the mobile side, due to the […]
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