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Time Period in GA4 Segments

January 11, 2022 - Written by

Following the rollout of the data driven attribution model a week ago, now Google Analytics 4 has launched a new feature: the time period in the event counting. Enabling the Time Period in GA4 Implementing the new feature is simple: just go to the “Explore” section, choose the type of […]

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Connect Google Search Console to GA4

December 09, 2021 - Written by

Finally one of the integrations we have been waiting for and that we thought was “Native” has arrived! What am I talking about? But obviously the integration between GA4 and Google Search Console. At the time of writing the post the feature in is in rollout so if you don’t […]

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Google Analytics: Consent Mode VS Demographic Data

September 29, 2021 - Written by

I don’t know if you noticed it, but from 15/09 socio-demographic data such as age, gender, interests, etc. are in constant free fall in Universal Analytics reports, while they are completely absent in GA4. What is the reason for the drop in data? Simple: we must refer to what is […]

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