Enrico Pavan - Page 2
New GA4 Features: UTM Parameters, Home Page, Predict Top Spender and Adv tracking App
This week Google released a lot of news related to Google Analytics 4. Some of these features unhinge, for better, even some habits we have lived with so far while others are just new and allow an improvement in the tracking and user interface of GA4. Going in order we […]
Read more »Connecting GA4 and Google Optimize
Just yesterday afternoon, while I was browsing the Google Analytics 4 Demo account, I noticed the presence of some “special” events and I reported everything via Twitter and LinkedIn. After a few hours, thanks again to a tweet from Charles Farina, I see that my intuition has been confirmed: GA4 […]
Read more »GA4 for Ecommerce: how to enhance your business!
Google Analytics 4 or GA4 came out of Beta more than a year ago and not a week goes by without a new feature being developed or an update related to the platform released. Precisely for this reason, and given that the Universal Analytics platform is slowly heading towards “retirement” […]
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