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The Marketing Analytics Show: The Supermetrics podcast dedicated to Analytics

September 01, 2022 - Written by

The podcast: GA4 for eCommerce Some time ago I had the pleasure and honor of being interviewed by SuperMetrics, one of the tools that every marketers or analysts should know, about GA4 for eCommerce. The Supermetrics’ podcast, aka “The Marketing Analytics Show”, is one of the most followed in the […]

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GA4 New Metrics: Conversion Rate & More

July 11, 2022 - Written by

After a quite period, Google Analytics just last night released a couple of metrics and dimensions often clamored by insiders and not: I’m talking above all about the Conversion Rate and, to a lesser extent, the Bounce Rate (we talked about it in a previous article). Conversion Rate, Bounce Rate […]

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Firefox and Privacy: Removing parameters from the URL

June 30, 2022 - Written by

Lately these days the world of Analytics has been undergoing some shaking in terms of tracking and privacy and last but not least, very fresh, Firefox is here. In fact, since yesterday, not by default but “on request”, the possibility of eliminating the parameters in the querystring relating to the […]

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