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Google Signals: new Google Analytics feature released

August 02, 2018 - Written by

As anticipated recently during the Google Marketing Live event the rollup of the long-awaited Google Signals feature has been released. What’s Google Signals? The key condition for the new feature to collect and return data is that users have turned on the Ads Personalization settings, allowing thus Google to use […]

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Boost your performance using local weather data!

March 22, 2018 - Written by

** Update 2023 – GA4 ** The post consists in two different sections: in the first section the possible exploitations of weather data to improve marketing campaigns are explained, while in the second section you can see how to implement weather indicators via Google Analytics and Google Tag Manager. If […]

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How to track the device screen orientation in Google Analytics

February 08, 2018 - Written by

Mobile traffic, as we all know, is constantly rising and we are seeing it inside our Google Analytics’ accounts. Google Analytics is able to provide us with a bunch of information about the different mobile devices (tablets included): Type OS version Screen … Thus we are able to understand a lot […]

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