Enrico Pavan

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Google Tag Manager Custom Templates and Variables

May 27, 2019 - Written by

Few days ago Big G released at last two new super cool features, available for all accounts worldwide: Custom Template Custom Variables Consider that I won’t go to deep into the tech side of the two features, since I think you can refer to Simo Ahava: at the end of […]

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Hierarchy new Google Data Studio feature to enable drill-down

May 03, 2019 - Written by

Recently Google Data Studio has been provided with a new useful feature allowing to: explore additional details within a chart inside your dashboard reduce the number of similar chart required to deliver insights. The new feature’s name is Hierarchy, in short Drill Down. Drilling down allows to create more interactive […]

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Trigger Groups in Google Tag Manager and Tag Assistant for Conversions

March 28, 2019 - Written by

In the early days of the week Google launched two updates and features: the first deals with Google Tag Manager while the second will help you with your GoogleAds campaigns. Let’s see together what’s new! Trigger Groups in Google Tag Manager From now on Google Tag Manager lets you combine […]

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