Enrico Pavan

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Customise a Dynamic Favicon With Google Tag Manager

February 04, 2020 - Written by

While browsing an e-commerce more and more often we have a tendency to add to cart several items, just to see if at the checkout we might come across additional shipping charges or further factors that could prevent us from completing a purchase. Another interesting habit we observed about users […]

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Google Analytics News: Unifying App+ Web property

August 01, 2019 - Written by

Google Analytics launched a killer-feature last night – still in beta version – but able to definitely disrupt the website and app tracking (thanks to Krista Seiden for the alert via Twitter and the link to Google official blog). What’s all about? If a brand owns both desktop and app(iOS/Android) […]

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Google Tag Manager Custom Templates and Variables

May 27, 2019 - Written by

Few days ago Big G released at last two new super cool features, available for all accounts worldwide: Custom Template Custom Variables Consider that I won’t go to deep into the tech side of the two features, since I think you can refer to Simo Ahava: at the end of […]

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