Enrico Pavan

September 20, 2023 - Written by Enrico Pavan

Starting from yesterday, with the public rollout of iOS17, Apple has introduced a new privacy feature named Link Tracking Protection (LTP). What implications does this have for marketers? What is Link Tracking Protection (LTP)? Starting from 2021, Apple introduced the “Apple Mail Privacy Protection” (MPP) that affects the email marketing […]

July 21, 2023 - Written by Enrico Pavan

We inaugurate a new articles series dedicated to the main news released by GA4 and in the world of Analytics during this week / 10 days. This type of post does not have a fixed deadline, it obviously depends on what news is released by Big G for its web […]

March 15, 2023 - Written by Enrico Pavan

They are finally available in all accounts! What? The Custom Channel Groups! On Pi-day, Google has decided to release this feature so much expected by us all. What are Custom Channel Groups GA4’s Custom Channel Groups are nothing more than traffic groupings based on site visit sources. The difference with […]