Enrico Pavan

September 23, 2022 - Written by Enrico Pavan

Habemus Metrica! Indeed 2! Finally it is possible to use the much desired “Conversion Rate” metric in the standard reports of Google Analytics 4. As mentioned, in GA4 there are two metrics dedicated to conversions: Session & User Conversion Rate. GA4: Session Conversion Rate This metric corresponds to what was […]

September 01, 2022 - Written by Enrico Pavan

The podcast: GA4 for eCommerce Some time ago I had the pleasure and honor of being interviewed by SuperMetrics, one of the tools that every marketers or analysts should know, about GA4 for eCommerce. The Supermetrics’ podcast, aka “The Marketing Analytics Show”, is one of the most followed in the […]

July 11, 2022 - Written by Enrico Pavan

After a quite period, Google Analytics just last night released a couple of metrics and dimensions often clamored by insiders and not: I’m talking above all about the Conversion Rate and, to a lesser extent, the Bounce Rate (we talked about it in a previous article). Conversion Rate, Bounce Rate […]