Enrico Pavan

January 26, 2023 - Written by Enrico Pavan

As you may known, Google Optimize is on its way out and will end its honorable career on September 30 of this year. At the moment there are many rumors on the net about “what happens now?” in the context of testing tools directly integrated with Google Analytics 4, Google […]

December 21, 2022 - Written by Enrico Pavan

[2023 Update] 2022 is drawing to a close and we can say that it has been a year of changes in the world of data and analytics. Surely something has been lost compared to the past, there have been changes in the present and many expectations for the future. Almost […]

December 12, 2022 - Written by Enrico Pavan

Finally, the section dedicated to advertising in GA4 has also received an important improvement in terms of analysis! In fact, the Performance Report has been introduced. This is the place where you can find the analysis of ROAS and spending in Google Analytics 4! Advertising Performance Report To access the […]