Enrico Pavan

September 29, 2021 - Written by Enrico Pavan

I don’t know if you noticed it, but from 15/09 socio-demographic data such as age, gender, interests, etc. are in constant free fall in Universal Analytics reports, while they are completely absent in GA4. What is the reason for the drop in data? Simple: we must refer to what is […]

July 02, 2021 - Written by Enrico Pavan

Third and last chapter of the saga dedicated to GA4’s new features and UI restyling. I’m going to talk about the Library section and specifically the creation of the Collections, also taking a look at the new session timeout and engaged session management panel. Indeed I’m starting from the latter […]

July 01, 2021 - Written by Enrico Pavan

Today in the post #2 of the series about the new GA4 interface we are going to look into the Advertising Workspace, which is a space specifically dedicated to all the up and running campaigns, attribution models and pathing conversion. GA4: Advertising Workspace > Advertising Snapshot To access the first […]