Enrico Pavan

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Google Analytics News: Unifying App+ Web property

August 01, 2019 - Written by

Google Analytics launched a killer-feature last night – still in beta version – but able to definitely disrupt the website and app tracking (thanks to Krista Seiden for the alert via Twitter and the link to Google official blog). What’s all about? If a brand owns both desktop and app(iOS/Android) […]

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Google Tag Manager Custom Templates and Variables

May 27, 2019 - Written by

Few days ago Big G released at last two new super cool features, available for all accounts worldwide: Custom Template Custom Variables Consider that I won’t go to deep into the tech side of the two features, since I think you can refer to Simo Ahava: at the end of […]

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Hierarchy new Google Data Studio feature to enable drill-down

May 03, 2019 - Written by

Recently Google Data Studio has been provided with a new useful feature allowing to: explore additional details within a chart inside your dashboard reduce the number of similar chart required to deliver insights. The new feature’s name is Hierarchy, in short Drill Down. Drilling down allows to create more interactive […]

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